Yes, we still have to wait till Nov. 5 to shop the collection, but tonight's epic Balmain x H&M runway promises to be about so much more than the clothes. (Just check out social media for the clues!)
Olivier Rousteing is bringing his catwalk to life with the same showmanship he's delivered for Balmain's Fashion Week presentations, sparing no detail for his diffusion line. Add to that the #BalmainNation that's already there in full force, including preshow appearances from Kendall Jenner and Gigi Hadid, taking the red carpet before they presumably stomp the runway in the collection's embellished minis and pearl-adorned blazers, proving that this isn't just the coolest collaboration, but also perhaps the most buzzed-about runway show of the year. Read on to see why.
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